Boond: Enhancing
the Experience of Blood Donors
Overview
In the second semester at NID, I worked on this design project to understand service design in the healthcare sector. The project resulted in designing a mobile application to enhance the overall experience of blood donors. The goal was to improve the network and total operating time of the blood donation process and to create awareness and motivation amongst people about blood donation.
My Role
Service Design | Visual Identity Design
Duration
8 weeks | 2018
Academic Project
NID | Healthcare
Why Blood Donation?
Because I donate blood and I like it
Experienced severe situations in the past
Context
Source: WHO | Ministry of Health and Family Welfare India (Reports) | Indiaspends.com on March 23, 2018
Design Brief
Design Process
Ground Reality: Blood Donation Industry in India
Shocking Facts
Competitive Analysis
Insights from Secondary Research
Stakeholders
Primary Research
Personal Interviews
Field Visits
Blood Donation Camp
Blood Bank Attached to Hospital
Private Blood Bank
Online Surveys
Field Visits
Responses from Primary Research
Insights from Primary Research
User Persona
User Journey Map
Visual Identity
Final App Icon
Final Solution
Dynamic / Adaptive App Icon
Lock Screen Notification
Self Reflection - What can be improved
-
I will work on the accessibility of the user interface of this app
-
There is scope to integrate this app with inbuilt health apps on the mobile device
-
More explorations can be done to integrate this app into smart wearables
-
Systems thinking approach can be applied to design platforms for blood banks and hospitals
Research Document
To keep this case study concise, I omitted the research part. In the below document, you can find the detailed Secondary Research, Competitive Analysis, and Primary Research. This document includes the Service Strategy, Implementation approach, and Future Scope.