Arth: Personal Finance Education platform for Young Earners
Overview
In the last semester at NID, I worked on this design project to study the various systems of the personal-finance sector and arrive at design interventions through the Systems thinking approach. The goal was to design an efficient system to manage personal finance using new investment methods as per the needs of young earners and educate them about personal finance management.
My Role
Systems Design
Duration
10 Weeks | 2019
Academic Project
Group Project | NID | EdTech
Why Finance?
I did this project just before starting my design career. I was about to become the highest-earning member of my family
Even after a privileged education, I was not confident in taking up financial responsibilities
Through this project, I wanted to learn the basics of Personal Finance
Context
Source: The Hindu/How India earns | Trendsetting Millenials Deloitte | EconomicTimes
Hypothesis
"Millennials are spending mindlessly through digital platforms
and are not well versed in money management"
Process
Ecosystem Mapping
Secondary Research
Who
User Study
Key Findings
Primary Research
Persona
User Scenarios
Visual Identity Design
Final Solution
Self Reflection - What can be improved
-
Gamified experience can be improved by considering more use cases
-
There is scope to include regular investors on the platform
-
This app can be integrated with existing FinTech products/platforms
Research Document
To keep this case study concise, I omitted the research part. In the below document, you can find the detailed Secondary Research, Competitive Analysis, Primary Research Strategy, Pain Points, and Opportunity Mapping. At the end of this document, you will find the Information Architecture, Paper-wireframes, and User Feedback.